We are of the generation that believed and continues to believe that a significant power shift is taking place in the way that culture is produced and more specifically, who it is produced by. Digital technology has opened up film, music, writing of all kinds, visual art and of course comic books. UNFIT was a collaboration born of a few key ideas related to this broader sense of the zeitgeist.
We surrendered all hope of commercial success is return for dizzying and total creative of freedom. We rejected outright the logic of tailoring a piece of art / entertainment to suit a mythical target market and in so doing made it unlikely that we would ever be able to quit our day jobs.
And those day jobs? I find myself writing this in a Tennis Academy in Spain. And Paul? He is probably up a ladder backstage of a famous musical in London’s theatre district. So the conditions in which we work as UNFIT Comix are somewhat unorthodox (Or is this becoming the norm?). To me at least (and I hope Paul will comment on this) UNFIT means the following things...
1.) Zero or Extremely Low Budget.
2.) Make It Work.
3.) Do it with what you have.
4.) Risk and Investment = Compelling work
5.) Ignore 'The Industry' but study 'The Masters'
I suppose that above all what is important to me is storytelling and using storytelling as a way have a deeper relationship with Real Life as it is Really Happening, Right Now.
I believe that we are creatures of fiction as much as fact and that therefore fiction is a very powerful tool. It is a tool for re-imagining our relationships with each other and it has for too long been in the hands of culture tzars, 'creative professionals' etc. Comics are an ideally accessible format for bedroom revolutionaries; especially now digital printing has evolved so much so maybe the bedroom revolution is just around the corner after all.
Imagine it! No more mass media. Just masses of media from the masses, liberating the masses. Oops! Wrong meeting...